This is the privacy policy and statement (“Privacy Statement”) of eMedia Interactive Limited, a limited liability company incorporated under the laws of Ireland and trading as eMedia (hereinafter referred as “eMedia” or “we” or “us” or “our”). We create, publish and market a suite of medical software applications for educational and/or informational purposes, including but not limited to POCKET BRAIN™, POCKET HEART™, HIGH SCHOOL ANATOMY™ and our flagship POCKET ANATOMY® product (collectively, the “Pocket Apps”).

This Privacy Statement describes the information we from time to time collect in order to provide you with the best possible service and our intended use of that information. We fully respect your right to privacy and will not collect any personal information about you without your permission. Any personal information which you volunteer to us will be treated securely and confidentially and in accordance with this Privacy Statement.

By viewing or using the website (“Website”), and/or by downloading, installing and/or using any of the Pocket Apps, you accept and agree to all of the provisions of this Privacy Statement.

1. Data Collection

1.1. Personal Data: For the purposes of providing the services and processing your queries, orders and other information requests, eMedia will require and collect details from you such as your name, address, telephone number, e-mail address and other contact and billing details.

1.2. Sensitive Personal Data: If you subscribe to, download, install and/or use any of the Pocket Apps , and/or any Pocket App or other application or system available to subscribe to, download, install and/or use from time to time at the Website which helps you to monitor, diarize and/or record information relating to your health and/or any particular medical condition of yours, (each, a “Health App”), you may decide when using a Health App to enter, manage and/or update from time to time information and/or material relating to your personal health and medical history.

2. Use of Your Data

2.1. General: The personal information you provide to us will be used for the following purposes only and to the extent necessary:
(a) to provide the service(s) or carry out the transaction(s) you have requested or authorized;
(b) to contact you in connection with your order or contract for services;
(c) to respond to any queries or information requests you submit to us; and
(d) to respond to any complaints or other communications you submit to us.

2.2. Statistical and Analytical Information: Like most websites, we gather statistical and other analytical information on an aggregate basis in relation to all users of our apps and visitors to our Website. Your personal information, including your sensitive personal data, may be anonymised and used for such statistical and/or analytical purposes. This sort of information will not personally identify you and is usually only shared in aggregate form.

2.3. System Entries: The medical information and/or material relating to your personal health and medical history that you may, at your discretion, enter from time to time on to a Health App is your sensitive personal data. You decide which of your sensitive personal data to enter on to the Health App and you are responsible for the accuracy, completeness and reliability of the sensitive personal data you enter on to such Health App. Your account on the Health App may be password protected and encrypted, depending on the Health App [and the account options selected by you]. We will not use your sensitive personal data for any purpose other than and to the extent necessary to make the requested Health App and/or the requested services relating to such Health App available to you.

3. Security

3.1. Secure Servers: We take our security responsibilities seriously and will employ (and will procure that any hosting service provider engaged by us will employ) all appropriate technical measures to ensure the information you provide to us is kept on secure servers. The Health Apps and your personal information, including your sensitive personal data, are stored on servers hosted by an external service provider currently located in European Economic Area (“EEA”).

3.2. Disclaimer: Notwithstanding our commitment to protect your personal information, the Internet by its nature is such that no information transmitted over the Internet can be guaranteed as entirely secure. eMedia makes no representations or warranties of any kind as to the security of any information transmitted to or by us over the Internet.

3.3. Permitted Transfers:

(a) Outside the EEA. It may be necessary to transfer your personal information to other group companies or service providers located outside the EEA. (The EEA currently comprises all European Union member states plus Norway, Iceland and Liechtenstein.) Such a transfer may happen where our servers or suppliers and service providers are based outside the EEA or where you use our services and products while in or visiting countries outside the EEA. The data protection and other laws of these countries may not be as comprehensive as those in Ireland or in the EU – in these instances we will take steps to ensure your privacy rights are respected.

(b) Sale of Business. eMedia shall be entitled to assign or transfer information (including your personal information) to a third party in the event of a sale, merger, insolvency, termination of business operations, or transfer of all or substantially all of the assets and/or liabilities of eMedia. In each case, such third party shall be obliged to undertake to use your personal information in accordance with the terms of this Privacy Statement or on such other terms as may be separately agreed between you and that third party. All commercially reasonably efforts will be made to notify you in the event of any such transfer and provide you with an opportunity to opt-out.

4. Cookies

4.1. Our Website uses cookies. “Cookie” technology is customarily used to gather statistical information and to analyse trends of use or access to a website. The information generated by using cookie technology does not, and cannot be used to, identify or contact you. A cookie is a small text file stored by the browser on your computer at the request of our web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies may be used to save your personal preferences so you do not have to re-enter them each time you access our Website. Our cookies will record the number of user sessions on this Website and track the number of users who return to this Website. You can choose to have your computer warn you each time a cookie is being set, or to turn off all cookies. You can set these preferences on your browser settings. However, each browser is different so check your browser’s Help menu to learn how to modify your cookies. If you turn cookies off or ask for notification each time a cookie is being sent, this will affect your use of our Website.

5. Access, Update and Delete your Data

5.1. If you wish to access, update or delete the personal information we hold on file about you, please notify us by e-mail at A request to access or obtain details or copies of such personal information may be subject to a prescribed fee.

6. No Responsibility for Third Party Materials

6.1. eMedia accepts no liability howsoever arising for the content, accuracy or reliability of any third party materials or websites, or any part thereof, which may be referenced from time to time by link or other means at the Website or for the data collection and use practices or security measures exercised by such third parties.

7. Changes to this Privacy Statement

7.1. Any changes made to this Privacy Statement from time to time will be published at our Website. In the event any change to this Privacy Statement results in your personal information being used in a way which is substantially different from that disclosed to you at the time it was collected, we will use all commercially reasonable efforts to notify you to determine whether or not we may use your personal information in this new way.

8. Contact Us

8.1. Please direct any query, comment or complaint relating to this Privacy Statement to:

eMedia Interactive Limited
Unit 108 Business Innovation Centre,
University Road,
Tel: +353 91 442027