Pocket Anatomy wins European Award

Pocket Anatomy wins a European MEDEA (Media in Education) AwardEuropean Award

Pocket Anatomy, a Galway-based medical education software visualisation company has been awarded one of the five annual awards for Media in Education at this year’s European MEDEA 2010 Media in Education awards in Brussels (Nov 26th 2010). The aim of the MEDEA Awards is to encourage innovation and good practice in the use of media (audio, video, graphics and animation) in education. The awards also recognise and promote excellence in the production and pedagogical design of media-rich learning resources.

The company’s Pocket Heart and Pocket Body mobile medical education products were selected by a judging panel of 74 European eLearning practitioners, to participate in the MEDEA finals on November 25th/26th in Brussels, where they shared the stage with eight other organisations (including the BBC) from Belgium, Estonia, France, Italy, Luxembourg, and the UK. The judges described the Pocket Anatomy products as “self-learning instruments with high quality learning content, excellent visualization and animation combined with the right tools to enable learners to achieve clear learning goals – an excellent example of mobile learning.”

“To be awarded a European Media in Education award is a real honour, as it recognises the great work of our talented team. I’m really proud of what we have all achieved together, and I look forward to continued creative and innovative developments in 2011.” – Founder and CEO of Pocket Anatomy, Mark Campbell.

Below is a video demonstration of Pocket Anatomy:

Pocket Anatomy: What a Piece of Work is Man! from PocketAnatomy on Vimeo.

The development of Pocket Anatomy’s recent medical software app, Pocket Body, is a great example of collaboration between a Galway-based company, graduate employees from GMIT, 5 NUIG Medicine students, and Enterprise Ireland. Combined with the software design expertise within Pocket Anatomy, the result is an innovative and exciting app which will serve as a supplement to the lectures, classes and complementary texts used by the medical and health care student and provide a detailed source of human anatomical content, on demand, through the student’s own portable device. Campbell, believes that “This project demonstrates how SME’s can work closely with local academic expertise within Universities and IoT’s to accelerate new product development in order to create an innovative and meaningful educational resource.”

This medical software, featuring comprehensive human musculoskeletal anatomy content by means of a multi-layered sequence of high-definition photo-realistic illustrations of the human body, is a breakthrough in human anatomy education.

Helle Meldgaard, from the MEDEA Awards Organising Committee commented “This year we saw a good variety in the entries and excellent examples of media in education and training. We are particularly pleased to have seen such a good mix of user-generated and professionally produced media among the finalists coming in from across Europe and beyond. This year we also saw a number of high-quality media productions that come about as a result of European cross-border collaboration.”

Full press kit with print-resolution images of Pocket Body are available on the Pocket Anatomy website: www.PocketAnatomy.com/presskit

For further details please contact:
Mark Campbell
e-mail: hello@PocketAnatomy.com
Contact: +353 (0) 91 442 027


Pocket Body features a fully anatomically accurate human character with nine layers of musculoskeletal content, enabling the user to navigate from the skin layer through the superficial to deep musculature, and on through to ligaments and the skeleton. In each layer, structures are pinned for identification and associated with each pin is additional concise relevant information including clinical notes. All of the information is presented in an interactive, mobile and accessible format which takes full use of the features of the device on which the app runs (iPhone, iPad or iTouch). This is a marked contrast with the two-dimensional (2D) printed pictures and diagrams commonly used in the teaching of advanced human anatomy today. Additional features allow the user to make learning notes as they progress through the learning content, and also utilize the built-in quizzes as a self-test capability to assist in their learning and exam preparation.

Pocket Body will assist medical and other health care students gain a deep understanding of human musculoskeletal anatomy and assist in examination preparation. By making comprehensive human musculoskeletal anatomy content available on demand it will also act as a continuing anatomy resource throughout their degree programme, and as a reference on into the professional workplace.

As medical students and educators continue to embrace new technologies in their teaching and learning practices, Pocket Anatomy will continue to push the boundaries in the use of new technologies for the purposes of medical education.

For more information about the MEDEA Awards: http://www.medea-awards.com