Pocket Body launched 1st September has been added to the iTunes New and Noteworthy Medical Applications List on the iTunes App store and is being featured at number 1 on this list of notable applications.

Fig 1.1 A screenshot showing Pocket Body as a ‘New and Noteworthy’ app on the App Store’s Medical iPhone Apps.

Pocket Body has been recognized on the Apple iTunes App Store ‘New and Noteworthy’ list after entering the top selling list of medical applications just two days after its release. The ‘New and Noteworthy’ list recognizes applications which are novel and offer a wide range of customer benefits. Inclusion on this list is much sought after by app developers for the Apple iOS platform and all at Pocket Anatomy are delighted by this recognition.

Pocket Body has been developed in conjunction with NUI Galway’s College of Medicine and Health Sciences. The app assists busy medical and health care students learn detailed human musculoskeletal anatomy along with providing support for these students in their human anatomy examination preparation. Serving as a supplement to the lectures, classes and complementary texts, Pocket Body primarily acts as a source of in-depth human anatomical content on demand through the student’s own portable device. It will also function as a continuing anatomy resource throughout the students degree program and is an easily accessible anatomy reference for those in the professional workplace.

Commenting on Pocket Body’s addition to the New and Noteworthy list Mark Campbell CEO of Pocket Anatomy says:

“Recognition on the “New and Noteworthy” list is testament to the quality of Pocket Body’s learning content, and its value as a learning aid to medical and health care students who are taking human musculoskeletal anatomy as part of their studies.

Pocket Anatomy works very closely with experts in the field of human anatomy in our app development. We believe our approach delivers substantial customer value and our apps sales to date and this repeat recognition by Apple (Pocket Heart was on the New and Noteworthy List in August 2010) there are clear indications that our strategy is working.”

Pocket Body is now available for the iPad, iPhone and iTouch at $14.99 (iPhone/iPod Touch) / $19.99 (iPad). To purchase and download Pocket Body please visit http://www.pocketanatomy.com/itunes.php

To watch a video demonstration and learn more about Pocket Body please visit: www.pocketanatomy.com

About Pocket Anatomy

PocketAnatomy.com develop applications to assist medical students, health care professionals, and the general public in visualizing the complexities of the human body in a novel format. PocketAnatomy.com was created in 2009 by Galway-based Interactive Media Design Company, eMedia Interactive Ltd.

eMedia is an award-winning Interactive Media Design Company, specializing in 3D medical animations and interactive technology enhanced learning resources for Irish medical device companies and medical training institutes in Ireland, UK and USA.

To watch a video demonstration and learn more about Pocket Body please visit: www.PocketAnatomy.com

Full press kit with print-resolution images of Pocket Body available on the Pocket Anatomy website: www.PocketAnatomy.com/presskit

For further details please contact:
Mark Campbell
eMedia Interactive Ltd
Phone: +353 91 751 406
e-mail: mark@emedia.ie

Pocket Body, launched on 01 September 2010, has enjoyed a successful entry into the medical apps category on the Apple iTunes Apps Store. Early sales has Pocket Body featuring in the top 10 medical applications across a number of countries and as the top selling medical app on the Ireland iTunes listing. Thank you for all of your support – we are thrilled with this news!

Pocket Body assists medical and health care students learn human musculoskeletal anatomy and supports these students in their human anatomy examinations. Serving as a supplement to the lectures, classes and complementary texts used by the medical and health care student, Pocket Body provides a detailed source of human anatomical content on demand, through the student’s own portable device. Additional benefits include the app acting as a continuing anatomy resource throughout the students degree programme and it being an easily accessible anatomy reference in the professional workplace.

Pocket Body is now available for the iPad, iPhone and iTouch at $14.99 (iPhone/iPod Touch) / $19.99 (iPad). To purchase and download Pocket Body please visit http://www.pocketanatomy.com/itunes.php

To watch a video demonstration and learn more about Pocket Body please visit: www.pocketanatomy.com

Pocket Anatomy today unveiled Pocket Body – an Apple Application designed to assist busy medical and health care students learn clinically relevant human musculoskeletal anatomy and assist these students prepare for, and be successful in, their human anatomy examinations.

Pocket Anatomy has launched Pocket Body – their latest application (app) for medical students and other health care professionals on Apple’s App Store. This medical software, features comprehensive human musculoskeletal anatomy content by means of a multi-layered sequence of high-definition photo-realistic illustrations of the human body and is a breakthrough in human anatomy education.

Pocket Body features a fully anatomically accurate human character with nine layers of musculoskeletal content, enabling the user to navigate from the skin layer through the superficial to deep musculature, and on through to ligaments and the skeleton. In each layer, structures are pinned for identification and associated with each pin is additional concise relevant information including clinical notes. All of the information is presented in an interactive, mobile and accessible format which takes full use of the features of the device on which the app runs (iPhone, iPad or iTouch). This is a marked contrast with the two-dimensional (2D) printed pictures and diagrams commonly used in the teaching of advanced human anatomy today. Additional features allow the user to make learning notes as they progress through the learning content, and also utilize the built-in quizzes as a self-test capability to assist in their learning and exam preparation.

Pocket Body will assist medical and other health care students gain a deep understanding of human musculoskeletal anatomy and assist in their examination preparation. By making comprehensive human musculoskeletal anatomy content available on demand it will also act as a continuing anatomy resource throughout their degree program, and as a reference on into the professional workplace.

Dr. Brendan Wilkins, an anatomy lecturer based in the NUI Galway’s College of Medicine and Health Sciences worked on the development of Pocket Body with a team of third and fourth year medical students and together they specified and wrote all of the content within the app. Combined with the software design expertise of Pocket Anatomy, the result is an innovative and exciting app which will serve as a supplement to the lectures, classes and complementary texts used by the medical and health care student and provide a detailed source of human anatomical content, on demand, through the student’s own portable device.

Mark Campbell, CEO of eMedia and creators of Pocket Anatomy says:

“We are excited with the launch of Pocket Body, which has been co-developed by medical students for medical students. This new software enables medical students to visualize complex anatomical structures in a novel format and gain a deep understanding of the human musculoskeletal system through the use of interactive high definition illustrations of the human body.

As medical students and educators continue to embrace new technologies in their teaching and learning practices, Pocket Anatomy will continue to push the boundaries in the use of new technologies for the purposes of medical education.”

Pocket Body is now available for the iPad, iPhone and iTouch at $14.99 (iPhone/iPod Touch) / $19.99 (iPad). To purchase and download Pocket Body please visit http://www.pocketanatomy.com/itunes.php

About PocketAnatomy.com

PocketAnatomy.com develop applications to assist medical students, healthcare professionals, and the general public in visualizing the complexities of the human body in a novel format. PocketAnatomy.com was created in 2009 by Galway-based Interactive Media Design Company, eMedia Interactive Ltd.

eMedia is an award-winning Interactive Media Design Company, specializing in 3D medical animations and interactive technology enhanced learning resources for Irish medical device companies and medical training institutes in Ireland, UK and USA.

To watch a video demonstration and learn more about Pocket Body please visit: www.PocketAnatomy.com

Full press kit with print-resolution images of Pocket Body available on the Pocket Anatomy website: www.PocketAnatomy.com/presskit

For further details please contact:
Mark Campbell
eMedia Interactive Ltd
Phone: +353 91 751 406
e-mail: mark@emedia.ie

Pocket Heart – the First 3D Human Anatomy App developed for the iPad has been selected as the #1 “New & Noteworthy” app on Apple’s iTunes App Store. A Top 10 app in the Medical apps category, Pocket Heart assists students in their human anatomy studies and exam preparation and supports coronary care professionals in communicating with their patients.
Pocket Heart from http://www.pocketanatomy.com, the First 3D Human Anatomy iPad App announced by Pocket Anatomy on Monday August 9th , has been selected as the Number 1 “New & Noteworthy” app on the Apple iTunes App Store less than one week after it’s release.

The app provides details three-dimensional (3-D) human anatomy content coupled with a built-in capability to self-test as a mechanism to support and reinforce the user’s learning and examination preparation. The learning content is presented as a series of fully annotated illustrations with detailed narrative associated with the various elements of the heart and is designed primarily for the student who requires detailed knowledge of the human heart as part of their anatomy studies.

Pocket Heart is endorsed by Croi, the West of Ireland Cardiac Foundation who support and develop initiatives across all areas of cardiac care, as a tool to assist coronary care professionals in their communication with patients.

Mark Campbell CEO of Pocket Anatomy says
“Recognition on the “New and Noteworthy” list is testament to the quality of the learning content of Pocket Heart, and its value as a learning support to those who are studying and communicating the anatomy of the human heart.
Apple ranking Pocket Heart at number 1 in their “New and Noteworthy” list is acknowledgement of our dedication to developing an app that presents detailed human anatomy information in a fun and interactive manner. Furthermore the top 10 position of Pocket Heart in sales of medical apps just one week after release suggests our customers are adopting the product in large numbers and the enjoying learning benefits that it offers.
Pocket Anatomy are also developing a full body App in conjunction with a team of medical students and lecturers based in the National University of Ireland Galway Medical School.
Pricing and Availability:
Pocket Heart 1.0 for iPad is $4.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Medical Applications category.
Pocket Heart 1.4 for the iPhone, now iOS 4.0 compatible and offering improved interior and exterior heart modelling and quiz GUI, is also available through the App Store.

Both of these applications are available for download from the Apple App Store on http://www.pocketanatomy.com/itunes.php or http://itunes.apple.com/artist/pocket-anatomy/id330292122

About www.pocketanatomy.com

Medical science is rapidly advancing, with new technologies making learning and communication easier for students, healthcare professionals, and the general public. www.pocketanatomy.com wants to help medical students and other medical professionals, and the general public in visualizing the complexities of the human body in a novel format and in doing so support their human anatomy learning.

www.pocketanatomy.com is a product suite developed by eMedia Interactive Ltd, an award-winning Interactive Media Design Company, specializing in 3D medical animations and interactive technology enhanced learning. The organisation is based in Galway, Ireland.

To view a demo of Pocket Heart please visit http://www.pocketanatomy.com/?page_id=472
Press Kit: http://www.pocketanatomy.com/?page_id=10

Software developers are producing useful smartphone apps that can do anything from explaining how the heart works to the secrets of the solar system, writes HUMPHREY JONES.

THE DEVELOPMENT of Apple’s iPhone has revolutionised our perception of the mobile phone. But how can it help us learn more about science? Look no further than your nearest smartphone.

Since its release, the iPhone’s potential as a multi-purpose device has been realised with the development of applications or apps, software programmes designed specifically for your mobile phone. Last year, there were 2.5 billion app downloads worldwide and this is expected to rise to 4.5 billion this year. Eighty-two per cent of them will be free.

The development of apps for the iPhone led other mobile phone manufacturers to alter the way they structured their operating systems and recently developers have expanded their apps to serve Nokia, Blackberry and Android smartphones. And now, with the release of Apple’s latest offering, the iPad, apps are about to get bigger and better.

Currently, these apps range in use from business utilities to personal organisation tools to games and satellite navigation systems. But science enthusiasts need not worry, because software developers have produced some brilliant applications aimed firmly at serving your inner “geek”.

Powerful yet simple applications, available to download on your iPhone or Smartphone, let you: keep up to date with science news; explore the solar system (check out Worlds Apart for the iPhone or Celeste for Android phones); learn about how your body works; teach yourself to use laws of physics to solve puzzles (Touch Physics for the iPhone is one of my favourites) or find out more about sub-atomic particles (Particle Zoo, also on the iPhone, makes complex physics easy).

Many of these apps are free or cost a nominal fee. Currently, most of the better science-related apps have been designed for the iPhone and iPad, but Android, Nokia’s Ovi store and other platforms could catch up soon. The iTunes store currently has approximately 10,000 apps for science and medicine.

The potential for science teaching and learning is also significant. Many primary and secondary schools are currently using these devices in their classrooms and to good effect. With the arrival of the iPad over the coming months, this potential could be further cultivated.

Danuta Gray, chief executive of O2 Ireland, believes the iPhone, its apps and the impending iPad, have considerable potential in science education.

“iPhones, iPads and the apps developed for them show how intuitive and natural accessing and using the internet can be. It’s how our children absorb information, so using them in education is the natural next step,” she says.

“Anything that helps to engage children and develop their interest in science and technology is fantastic and is to be applauded.”

There are also apps designed as complex reference tools, for science professionals or students of medicine, biochemistry or astrophysics. One Galway software company, eMedia, has developed an excellent app for the iPhone and iPod Touch called Pocket Heart, which uses 3D animation to show the inner workings of the human heart and our circulatory system.

“Pocket Heart is primarily aimed at Leaving Certificate biology students, as an educational tool, enabling them to visualise the complex inner workings of the human heart,” says Mark Campbell, founder of eMedia.

Whether you are a fan of mobile technologies or not, apps such as Pocket Heart are making science more accessible to individuals of all ages, and that must surely be a positive thing.

Humphrey Jones is a teacher of biology and science in St Columba’s College, Dublin. He also edits and maintains The Frog Blog, a website aimed at science enthusiasts of all ages: frogblog.ie

Top Of The Science Apps:

1 POCKET HEART
(iPhone, iPad)
Explore the workings of the human heart using 3D animation

2 THE CHEMICAL TOUCH
(iPhone iPad)
An interactive periodic table

3 MITOSIS
(iPhone)
An excellent way to learn about cell division

4 PLANETS
(iPhone iPad)
Explore the night sky, for free!

5 SCIENCE GLOSSARY
(iPhone)
An excellent dictionary of science terms with short biographies of famous scientists. From Vision Learning

6 CELESTE
(Android)
Another brilliant app for astronomy fans

7 SCIENCEPAL
(Android)
A set of science apps including an interactive periodic table and the Solar System

8 TOUCH PHYSICS
(iPhone)
Use your knowledge of the laws of physics to solve puzzles (If you like this check out Angry Birds, Finger Physics and Saving Private Sheep).

9 HUBBLE
(iPhone)
Photos and more from the Hubble space telescope

10 SPEED ANATOMY
(iPhone)
Quickly test your knowledge of the human body

Source: The Irish Times

Text extract:

“Popular Apps clockwise from top left: Apple iPhone’s Word Fu application; reading Facebook’s app on a smartphone powered by Google Android; eMedia’s Pocket Heart; Lonely Planet’s City Guide, and a mobile app developed by MobaNode for Caherconnell Stone Fort in Co. Clare.”

Source: Irish Times

Many thanks to Karlin Lillington in the Irish Times Technology section of the Business Supplement (Friday 5th February 2010).

Pocket Anatomy team.